Privacy Policy for LuminaPeak

At LuminaPeak, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our site, use our services, or interact with us. Please read this policy carefully. If you do not agree with the terms of this privacy policy, please do not access our site or use our services.

1. Information We Collect

We may collect information about you in various ways, including:

• Personal Data: We collect personally identifiable information, such as your name, email address, phone number, physical address, and payment information (e.g., credit card number) for booking tours, workshops, and gear rental, and for custom adventure planning. We may also collect health information relevant to your safety on alpine hiking tours (e.g., allergies, medical conditions) to ensure appropriate precautions are taken.
• Derivative Data: Information our servers automatically collect when you access our site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the site.
• Financial Data: Financial information, such as data related to your payment method (e.g., valid credit card number, card brand, expiration date) that we may collect when you purchase, order, return, exchange, or request information about our services from our site. We store only very limited, if any, financial information that we collect. Otherwise, all financial information is stored by our payment processor, and you are encouraged to review their privacy policy.
• Photographs and Videos: During our tours and workshops, our guides or photographers may capture photographs and videos. We may use these for promotional purposes on our site or social media. We will always seek your explicit consent before using any images where you are clearly identifiable.

2. How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via our site to:

• Administer and manage your bookings for tours, workshops, and gear rental.
• Communicate with you regarding your bookings, services, and any inquiries.
• Process payments and refunds.
• Provide you with customer support.
• Ensure your safety during outdoor activities by understanding relevant health information.
• Send you email concerning your account or order.
• Request feedback and contact you about your use of our site and services.
• Deliver targeted advertising, newsletters, and other information regarding our services, if you have opted in to receive such communications.
• Improve our site to increase its efficiency and functionality.
• Monitor and analyze usage and trends to improve your experience with our site.
• Perform other business activities as needed.

3. Disclosure of Your Information

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities for fraud protection and credit risk reduction.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Marketing Communications: With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
• Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.

4. Cookies and Other Tracking Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on our site to help customize the site and improve your experience. When you access our site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of our site.

5. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

6. Your Data Protection Rights under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. In certain circumstances, you have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where LuminaPeak relied on your consent to process your personal information.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at the address provided below.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Privacy Policy on this page. We encourage you to review this Privacy Policy periodically for any changes.

8. Contact Us

If you have questions or comments about this Privacy Policy, please contact us at:

LuminaPeak

unnamed road

Prague, Praha,

101 00

Czech Republic